SPOTTED: L'Oréal Paris Makeup InfalliblE 24HR Fresh Wear Liquid Longwear Foundation
Hello beauties!
Welcome back to the blog. Today we are talking all about the New! L'Oréal Paris Makeup Infallible 24HR Fresh Wear Liquid Longwear Foundation. I’ve always been a fan of the L’Oreal Paris Infallible line. I have reviewed every foundation from that line on my YouTube channel. After reviewing the three previous foundations I realized that their shade range just flat out sucks. The only shade for WOC with skin tones like myself was Cocoa.
A few weeks ago when I saw this foundation online I was so elated. Not only because I’m a fan of the line but more importantly because of the new shade range! 6 out the 30 shades were made for dark skin ladies like myself! What a win!
For those of you who are new to my blog and are wondering why is this such a big deal, please note that this was not always common in the beauty community. With their last release they literally only had 1 shade, just 1 for my skin tone. This is an example of misrepresentation in the beauty community. Why is it that people with lighter skin tones have more options to choose from?
With the launch of Fenty Beauty foundation in 2018, a lot of brands have caught on to the wave. I am happy but I also want this to continue in stores and just not online. It is so frustrating to see all these new colors online and then the same lighter shades in the store with just 1 dark one. I visited 3 stores that had this foundation and out of all 3, 2 of them had all the darker shades. I call that a win L’Oreal. Thank you.
Stay tuned for my first impression and wear test! Coming soon! Until then check out all of my other L’Oreal Infallible foundation reviews.
Spotted at CVS on January 9th 2019
Spotted at CVS on January 6th 2019.
Spotted at Walmart on December 30th 2018
Details
Be Unstoppable. Introducing L'Oreal's breakthrough longwear foundation with breathable-skin technology. Infallible Fresh Wear 24HR Foundation provides medium-to-full buildable coverage that lasts all day and allows the skin to breathe. The formula's three oil absorbers resist sweat, water, and transfer. The ultra-thin liquid goes on smoothly to give a fresh, healthy-looking complexion that lasts. Color stays true and blends in evenly, so your makeup looks fresh all day. Non-comedogenic and formulated with SPF, this foundation is suitable for all skin types. In 30 shades for every skin tone.
Benefits:
Up to 24 Hour Fresh Staying Power
Long lasting foundation with their most lightweight, breathable texture
Waterproof, transfer-resistant and sweat-resistant foundation
Medium-to-full buildable coverage foundation, natural finish