Not Another Celebrity Beauty Brand: WYN Beauty by Serena Williams
Let’s be honest, Serena Williams starting a beauty brand was not on the 2024 Bingo card but hey, I’m here for it! After retiring from tennis in 2022 to focus more on her new ventures, let’s just say Serena hit it right on the line with WYN Beauty. From the color of the packaging to the product names and shade inclusivity, Serena came to “win” with her launch into the beauty world.
The beauty industry has a lot of competition, from first-time entrepreneurs, household name brands, and now with so many established celebrities starting brands it can leave consumers confused and overwhelmed with where to buy. That’s where beauty influencers and countless reviews come into play and there were plenty of influencers at the launch party and they all made the products looks so playful and fun!
It’ll be fun to watch the brand grow. Will it become a top celebrity beauty brand like Fenty or Rare Beauty? Or will it be here today and gone tomorrow. One thing we know, if Serena is behind it, she’s going to give it all she’s got. Here’s what we have to enjoy so far:
I’m most excited about the these items below:
WYN Beauty launches April 7, 2024 exclusively at ULTA and wynbeauty.com
Will you be shopping?